Business Capital is the owned value-creation system you can deploy repeatedly: offers, customers, distribution, systems and ownership. Rate the 11 assets below and see exactly which one to build next.
Rate how true each statement is right now, 1 (not true at all) to 5 (very true). Answer honestly, this is for you.
1. I have real evidence, interviews or demand signals, that my target customer has this problem and will pay to solve it.
2. I have a clear, priced offer that people say yes to without heavy customisation.
3. I can deliver my product or service repeatably, without reinventing it each time.
4. I have retained, referring or expanding customers, not just one-off purchases.
5. People recall and trust my brand enough to choose it without a hard sell.
6. I have a repeatable way to reach new customers, not just manual one-to-one outreach.
7. My delivery relies on documented processes and tools, not just what's in my head.
8. My business could run for two weeks without me actively working in it.
9. I know my margins, cash position and runway at any given time.
10. I own frameworks, content, software or data that create defensible value.
11. I have real equity or control over the business's future cash flows and decisions.
Please rate every statement before continuing.
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This is a self-assessment rubric, not a normed psychometric test, treat it as a prompt for reflection, not a verified score.
Take the Career Capital Score to see which career asset needs work next, or take both at once.