Product & business

Case
Studies.

The receipts, unpacked, products he shipped and businesses he built, with the context, the work and the outcome.

Olatunji Fagbore
Olatunji Fagbore
13
Product case studies
2
Business case studies
£3M+
Product delivered
$144M+
Processed / year
Product case studies

Products shipped to real users.

Accave
EdTech

Accave

Context: Secondary students lacked flexible revision tools, tied to classroom timetables and teacher availability for the moments they actually needed to revise. Work: A self-paced, explainer-video learning app with lesson notes, quizzes and exam preparation for secondary students, live on Google Play. Outcome: Live on Google Play, learning back in students' hands.

Weekly active learning students
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Addy Logistics
Logistics

Addy Logistics

Context: Unreliable last-mile delivery in Nigeria, customers and businesses had no dependable way to get a package from A to B without unpredictable delays. Work: A last-mile delivery marketplace product for riders and customers, matching delivery demand with rider supply and tracking the job through to completion, deployed across 36 stages and shipped to Google Play. Outcome: Last-mile delivery across 36 stages, shipped to Google Play.

36 stages
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Illustrative diagram of the checkout funnel, cart through order completion, that this initiative optimised
Retail / e-commerce

Checkout conversion

Context: A leaking e-commerce checkout funnel across the US and Canada, customers who had already decided to buy were still failing to complete the purchase. Work: Led a 15+ person team on checkout optimisation, treating checkout as a measurable behavioural funnel and running a structured hypothesis-and-experimentation process to find and fix the highest-friction steps. Outcome: +15% checkout conversion.

+15% conversion
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GSK Admin, fuel ordering platform
Fuel & Energy · Logistics

GSK Admin

Context: Fuel stations and bulk buyers had no single view of an order once it left the depot, phone calls and spreadsheets were the only way to check status, price or which driver was en route. Work: A web platform where admins raise a PMS (petrol) order, see live order status end to end, and choose how it's delivered per order, either through BridgeMe Logistics or a Direct Loading option, with the delivery fee shown upfront before confirming. Outcome: Order status, pricing, depot and delivery details now live in one screen instead of scattered calls and paperwork.

1 screen, 0 calls
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GSK Driver, driver app and admin panel
Logistics · Driver App

GSK Driver

Context: Delivery drivers had no way to see or accept jobs on the move, and the business had no consistent way to verify a driver's license before letting them onto the road. Work: A driver app to go online, accept a delivery request with pickup and destination shown on a map, track the live trip, and rate the experience on completion, paired with an admin panel where a listed driver's license (front and back) is reviewed before their status moves from Pending to Verified. Outcome: Drivers can go online and accept jobs from their phone; admins can verify a license and change a driver's status without leaving the browser.

3,450 km · 14 trips
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Uparti, multiplayer trivia and games app
Gaming · Social

Uparti

Context: Players wanted a quick, social way to play trivia and simple games head-to-head with friends, not just solo against a clock. Work: Multiplayer trivia across 8 categories (Sports, Education, Health, Art, Entertainment, Travel, Science, Politics) with live scoring and unlockable badges, plus classic 1v1 games like Tic-Tac-Toe, with some categories gated behind a premium unlock. Outcome: Two players can jump into a trivia match or a game of Tic-Tac-Toe and see each other's score update live.

2,000-2,400 questions
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Koya, learning and career opportunities app
EdTech · Career

Koya

Context: Learners tracking multiple courses and multi-course paths had no single home screen, and career or financial opportunities worth pursuing (jobs, loans) lived somewhere else entirely, disconnected from the learning. Work: A learning home showing "continue from last time", course and path progress tracking with In Progress / Completed tabs, Q&A's and webinars, plus a saved-opportunities feed pulling in real job and loan listings alongside the courses. Outcome: A learner opens one app to pick up their last lesson, check path progress, and see saved opportunities worth following up on.

1 tap, 3 opportunities
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Cred-data, spend and transaction analytics dashboard
Data & Analytics

Cred-data

Context: The business had transaction and spend data locked in raw form, with no easy way to see which spend categories were driving volume or how spend broke down by issuer bank. Work: A Power BI dashboard turning keyword-tagged transaction data into a spend-by-category chart, a keyword-count treemap, an issuer-bank breakdown, and a searchable table with unique-user counts, for a given reporting month. Outcome: A single monthly report shows spend by category, transaction volume and bank breakdown instead of a raw data export.

940,568 matches
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Movam dashboard, showing completed deliveries, pending shipments and vehicle fleet stats
Logistics · Freight Tech

Movam

Context: Logistics operators running deliveries across order management, dispatch and fleet-maintenance tools had no single place to see where a shipment or vehicle actually was, visibility was scattered across separate systems. Work: Movam, a logistics platform under Tolaram's ventures, that connects to operators' existing order management, maintenance and sales tools via API, and gives dispatchers two-way real-time tracking of drivers and vehicles through a dedicated driver app. Outcome: Operators track shipments and vehicles in real time without replacing the order, maintenance or sales tools they already run on.

1,000+ deliveries/month
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Showcare, event, marketing, sponsorship and membership platform for associations
Events & Membership SaaS

Showcare

Context: Associations and non-profits running events, membership and sponsorship programs were managing registration, marketing and onsite execution across fragmented systems, each requiring its own manual upkeep. Work: Showcare's platform for associations, combining event registration, marketing, sponsorship and membership tooling with a services team so associations run events without stitching together separate systems themselves. Outcome: Associations run registration, marketing and onsite event support from one platform instead of a patchwork of disconnected tools.

5 client sectors
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Useforms, the product formerly known as Databeaver
iOS App · Data Collection

Useforms

Context: Databeaver, the product now known as Useforms, was a form-creation and data-collection web app used across Nigeria's consumer goods and telecom sectors, but had no native mobile presence, form owners and respondents were tied to a browser. Work: The iOS application for Databeaver, bringing form creation and response collection to mobile so form owners and respondents weren't tied to the web app. Databeaver was later redesigned and rebranded as Useforms by a different product and design team. Outcome: Databeaver gained a native iOS app alongside its existing web product.

Successful mobile form submissions
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Payxpress, airtime, data and bills payment app
Fintech · Payments

Payxpress

Context: Consumers juggling separate apps and USSD codes for airtime, data, cable and electricity payments had no single place to manage recurring bills. Work: Payxpress, a consumer bills-payment app covering airtime, data, cable TV and utility bills, with recurring payment scheduling, a wallet balance and a transaction history view. Outcome: 10,000+ downloads, one app for the bills people pay every month instead of switching between several.

10,000+ downloads
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TH
Rail · Predictive Maintenance

Theia

Context: Rail operators had fleet and infrastructure condition data scattered across separate inspection and maintenance systems, making it hard to catch a developing failure before it became an outage. Work: Theia, Camlin Rail's cloud-based maintenance platform, consolidating fleet and infrastructure condition data into one view, with automated image analysis for visual inspections and 3D digital twin visualisation for asset diagnostics. Outcome: Operators get a single, consolidated view of asset condition instead of reactive, manual inspection reviews spread across separate systems.

Actionable defects caught early
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£3M+ transportation product delivered Systems processing $144M+ / year e-Cashier, tax & bill collection for government agencies Kora, card issuing & identity
Business case studies

Businesses built from the story.

🎓 Ustackschool

Career infrastructure company

Thesis: close the education-to-employment gap with outcomes, not certificates. Result: 1,000 students enrolled, 89% job placement, $112K average graduate salary, 8 tracks and 100+ courses.

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🚀 VentureScale LTD

Venture, product & growth movement

Thesis: democratise the operator playbook for builders. Result: a podcast, newsletter and Movie Series turning product leadership into content that helps builders go from $0 to $1M+.

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