Personal Capital is the combined stock of Career Capital (what the market rewards) and Business Capital (what you own). Rate all 21 assets in one sitting and see exactly which one to build next.
Rate how true each statement is right now, 1 (not true at all) to 5 (very true). Answer honestly, this is for you.
1. I can clearly explain how my domain, customers and market actually work, beyond just my role's tasks.
2. I have current, in-demand skills I could demonstrate live, not just list on a CV.
3. I've handled meaningful complexity, scale or context, not just repeated the same scope.
4. I have concrete proof, case studies, metrics or a portfolio, that my work created a real outcome.
5. People who've worked with me would proactively recommend or refer me.
6. I have a network that shares real opportunities, feedback or introductions with me.
7. People immediately understand what specific problems and roles I'm valuable for.
8. My skills and proof would transfer cleanly to another company, industry or country.
9. I can align other people and create outcomes through them, not just through my own output.
10. My current offers or compensation reflect the full value of what I can actually do.
11. I have real evidence, interviews or demand signals, that my target customer has this problem and will pay to solve it.
12. I have a clear, priced offer that people say yes to without heavy customisation.
13. I can deliver my product or service repeatably, without reinventing it each time.
14. I have retained, referring or expanding customers, not just one-off purchases.
15. People recall and trust my brand enough to choose it without a hard sell.
16. I have a repeatable way to reach new customers, not just manual one-to-one outreach.
17. My delivery relies on documented processes and tools, not just what's in my head.
18. My business could run for two weeks without me actively working in it.
19. I know my margins, cash position and runway at any given time.
20. I own frameworks, content, software or data that create defensible value.
21. I have real equity or control over the business's future cash flows and decisions.
Please rate every statement before continuing.
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This is a self-assessment rubric, not a normed psychometric test, treat it as a prompt for reflection, not a verified score.
Shorter, focused versions if you'd rather tackle Career and Business Capital separately.